There's More Than
Meets The Eye in this 
Ghost👻 Town

Some context: In an effort to elevate the common social post, the client would like to produce relevant and engaging content that would live naturally on IG Reels, TikTok, Pinterest or Snapchat. 

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The challenge: To develop content that leverages the thrill and excitement of the Super Bowl while being mindful of budget and timing. 

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The process: Everyone knows the Super Bowl is as much about the food as it is about the game. So, we capitalized on the tailgating culture by showcasing "The Ultimate Game Day Tailgate." Featuring the Honda Ridgeline, we shot a video that highlights its unique features while loading in a delicious spread of common game-day foods. And for that extra x-factor, we incorporated football play animations as a fun nod to the sport. 

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RESULTS: We stayed within budget and everything was shot and posted on time. Suffice to say, the response from the client and their following were overwhelmingly positive.

 

Associate Creative Directors: Paul Fung, Romeo Cervas

Art Director: Benjamin Chu

Copywriter: Bryan Wong