BETWEEN 2 RIDES SEASON 1
Group Creative Director:
AJ Rivvers
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Associate Creative Directors:
Eddie Babaian
Josh D. Weiss
Jules Fox
Art Director:
Rachael Royer
Copywriter:
Bryan Wong
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Director:
Trevor Paperny
The Right Parts Are Put to the Ultimate Test
The Challenge: eBay Motors came to us with 700 YouTube subscribers and the desire to grow. Beyond reminding auto enthusiasts that eBay had all the parts & accessories they could want, our goal was to inspire the community with things they never thought possible. So, we developed a new, five-episode content series, Between 2 Rides, showcasing exactly how highly-modified cars outperform their stock counterparts. Our first episode hit a million views in two weeks, episode two and three took half that. The internet is already asking for a Season 2.
The Solution: This is eBay 'Between 2 Rides,' a 5-episode YouTube series that proved the undeniable difference the right parts and accessories can make from head-to-head trials between modded and stock rides, cementing eBay as the trusted community leader for auto enthusiasts. In partnership with the most influential automotive creators and taking cues from the best automotive YouTube content, the series captivated the community, set new benchmarks with over 1MM hours watched and grew the channel 222K+ subscribers - catapulting eBay from #6 to the #1 most followed channel in the category.
Over 200,000 hours of content watched