Some context: Virtual communication desperately needs a magical upgrade. Introducing, Curtain Call. Partnering with the hit play, Harry Potter and the Cursed Child, Facebook Portal is adding more fun and enchantment to the user experience. 

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The challenge: To promote this new spellbinding augmented-reality experience in a series of stages across Facebook, Instagram, Twitter and Youtube. 

Stage 1: Announcement – Introducing the Curtain Call experience.

Stage 2: Portal Arts – Highlighting its magical features.

Stage 3: Curtain Call Kids – Showing how users are enjoying the magic.

Stage 4: The Cursed Child Challenge – Engaging our audience to participate in a series of challenges to win tickets to the play, Harry Potter and the Cursed Child.

 

RESULTS: The digital campaign was successful in garnering a lot of audience engagement. Both the client and their following were thrilled at how everything turned out.