The Right Parts Tested Again & Again & Again
Group Creative Director:
AJ Rivvers
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Associate Creative Director:
Jules Fox
Art Director:
Rachael Royer
Copywriter:
Bryan Wong
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Designer:
Megan Smith
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Director:
Trevor Paperny
This is eBay 'Between 2 Rides,' a 5-episode YouTube series that proved the undeniable difference the right parts and accessories can make from head-to-head trials between modded and stock rides, cementing eBay as the trusted community leader for auto enthusiasts. In partnership with the most influential automotive creators and taking cues from the best automotive YouTube content, the series captivated the community, set new benchmarks with over 1MM hours watched and grew the channel 222K+ subscribers - catapulting eBay from #6 to the #1 most followed channel in the category.
The Insight: The diverse community of motor enthusiasts, with varying preferences and lifestyles, unites around common values and a shared desire for self-expression. Whether they reside in different locations, own various vehicle types or have distinct driving styles, eBay Motors serves as the trusted platform where skill and creativity intersect with an incomparable inventory, inspiring limitless possibilities.
The Challenge: Transform eBay’s perception among automotive enthusiasts and aficionados on the platform they frequent most for inspiration: YouTube. We needed to do more than launch a new YouTube channel, we had to make it a must-subscribe destination, amassing a community of passionate fans and getting them to trust eBay Motors for all their parts and accessories needs.
The Solution: This is eBay 'Between 2 Rides,' a 5-episode YouTube series that proved the undeniable difference the right parts and accessories can make from head-to-head trials between modded and stock rides, cementing eBay as the trusted community leader for auto enthusiasts. In partnership with the most influential automotive creators and taking cues from the best automotive YouTube content, the series captivated the community, set new benchmarks with over 1MM hours watched and grew the channel 222K+ subscribers - catapulting eBay from #6 to the #1 most followed channel in the category.
Made for Auto Enthusiasts
The Result: eBay Motors became the largest parts and accessories YouTube channel as a result of the Between 2 Rides series. The series is directly attributed to more than 258,000 new YouTube channel subscribers with Season 1 subscribers 606% over the season goal and Season 2 subscribers 58% over the season goal. More than 1,258,000 hours were watched between Season 1 and Season 2 with Season 2 408% over Season 1. Viewers spent nearly five minutes watching the eBay Motors branded content series with an average organic episode watch time for Season 2 of 4 minutes and 49 seconds- 45% higher than Season 1.